结合地域文化元素的旅游纪念品设计研究与设计实践——以“海上丝绸之路”起点城市泉 州为例
摘 要：摘要：本文阐述了地域文化对旅游体验的提升作用，概括了旅游纪念品市场现状，探讨了对地域文化元素的分析、提取及特色纪念品设计方法，并以“海上丝绸之路”起点城市泉州市为例，设计两款文化旅游纪念品，最后得出总结——融合地域特色元素和传统文化内涵的纪念品设计不仅作为地区旅游新名片，还能促进旅游经济发展，助推旅游相关产业的调整升级。
关键词：地域文化元素；旅游纪念品设计；应用与实践
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2017)09-0105-02
Abstract：The thesis dwells upon the role played by indigenous culture in promoting travel experience and generalizes the present state of tour souvenirs market as well as discussing the way to extract local cultural element for designing tour souvenirs. Based on two items of souvenirs concerning Quanzhou City, the Marine Silk Road, the thesis concludes that appropriate souvenirs designing combining local and traditional cultural elements not only serves as new name card for indigenous tour industry, but also promotes tour economy and accelerate tour-related industry adjustment.
Key Words：local cultural elements; souvenirs designing; application and practice
