行为设计在移动端效率类软件中的应用分析
摘 要：行为设计在互联网时代得到广泛应用，Facebook、Instagram通过行为设计让用户沉溺其中，使产品受益。而效率型应用则是对行为的反向改变，笔者将从行为设计学研究内容出发，分析用户的行为管控需求，结合用户自身的心理、行为特征，分析移动端效率型应用的行为设计，以及其可延伸挖掘的设计点。
关键词：行为设计；移动端；效率应用
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)01-0043-02
Abstract：Behavior design is widely used in mobile applications. Based on behavior design, Facebook, Instagram addictive users. However, the application of efficiency is the opposite. Based on the theoretical content of behavior design, combining with the user's own psychological and behavioral characteristics, the author sums up the needs of users to control their own mobility and deeply analyzes the behavior design of efficient applications on the mobile side.
Key Words：Behavior design; Mobile terminal; Efficiency application
