情感化设计在幼儿园品牌形象设计中的运用探讨
摘 要:幼儿园品牌的构建和发展是在政策引导、市场需求、社会关注等诸多因素共同作用下的必然趋势。本文力从设计学的情感化设计角度,简述国内幼儿园品牌设计的研究现状,基于幼儿认知视角对幼儿园品牌形象设计进行论述,提出四个设计观点,并总结情感化设计对于幼儿园品牌形象设计的作用和意义。
关键词:情感化设计;幼儿园形象;品牌设计
中图分类号:J524 文献标识码:A
文章编码:1672-7053(2018)01-0090-02
Abstract:The construction of brand design of preschool is a tendency drove by policies,the market and the society.This article described the domestic situation about brand design in preschool and discuss the brand design for preschool’s image, pointing out 4 views.Summarize the functions and meanings of emotional design.
Key Words:emotional design; brand design; preschool’s image