浅析消费者心理对当代包装设计的影响
摘 要：人们的消费心理会随着经济和信息高速发生一定的变化。当代包装除了具有传统包装功能之外，当代包装设计要适应这种变化，更加重视对消费者心理的把握，满足消费者的心里需求，最终实现促销的目的。本文通过研究消费者心理过程及包装设计的关系，影响包装设计要素的心理适应分析,最终研究出适合不同人群消费心理的包装设计策略。
关键词：消费者心理；包装设计；品牌影响
中图分类号：TB482 文献标识码：A
文章编码：1672-7053(2018)01-0100-02
Abstract：People's consumption psychology as the economy and the information highway has certain change. Contemporary packing in addition to the traditional function, modern packaging design to adapt to this change, pay more attention to grasp of consumer psychology, to meet consumer demand in the heart, ultimately achieve the goal of promotion. This article through studies the consumer psychological process and the relationship between packaging design and influence the packaging design elements of the psychological adapt to analysis, finally developed suitable for different groups of consumer psychology of packaging design strategy.
Key Words：Consumer psychology; Packaging design; Brand; Influence
