关于财经类专业期刊视觉设计的思考
摘 要：在期刊市场竞争激烈的今天面对媒介变革的大环境，财经类专业期刊应该在视觉设计上重点树立以人为本、市场为导向的设计理念；坚守自身的办刊特色，扩大自身的专业影响力；充分利用新媒体所带来机遇，建立全媒体的专业服务平台。才能在市场竞争中不断巩固自身优势，扩大自身的品牌影响力。
关键词：经济类期刊；行业期刊；视觉设计
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2017)08-0113-02
Abstract：In face of intense competition and unprecedented transformation in the media arena, financial periodicals are expected to follow the principle of ‘people-orientated’ and ‘market-orientated’, and insist on their own specialties in order to expand brand influences. Only if optimize the potential opportunities of the new media and build an all-media specialized services platform, can strengthen its advantages and brand influences.
Key Words：Economic Periodicals; Specialized Periodicals; Visual Design
