半沉浸体验视角的实体书店空间设计探究
摘 要：对当前互联网销售模式影响下的实体书店现状做研究，探析空间设计上的独特之处。以实地调研的方法分析成都地区部分具有代表性的特色书店，结合国内较成功的书店案例做进一步的归纳总结。得出实体书店寻求到在逆境中生存下来的一种方式，转型成为特色书店并在经营模式上追求突破与创新，在空间环境中营造出不同于以往的读书氛围，并以此吸引更多的读者来体验，提出半沉浸的阅读感受，结合书店内的空间体验，是新型书店所追求的发展方向。
关键词：半沉浸；特色书店；氛围；空间设计
中图分类号：TB491 文献标识码：A
文章编码：1672-7053(2018)02-0031-02
Abstract：The present situation of the entity bookstore under the influence of the current Internet sales model is studied, and the unique features of the space design are discussed. The method of field investigation is used to analyze some typical characteristic bookstores in Chengdu area, and to make a further summary of the successful Bookstore cases in China.The entity bookstore find a way to survive in the face of adversity down, transformation has become the specialty bookstore and the pursuit of breakthrough and innovation in the business model, in the space environment to create a different atmosphere of the school, and in order to attract more readers to experience, propose a semi immersive reading experience, combined with the experience of space in the bookstore that is the new direction of the pursuit of the bookstore.
Key Words：Semi-immersive; characteristic bookstore; atmosphere; space design
