众包模式在O2O包装设计中的应用研究
摘 要：随着“互联网+”推动我国传统包装业的转型升级，线上平台正逐步发展为企业的营销交易端和设计服务端，O2O（Online To Offline）也开始成为包装产业的新业态。文章对国内O2O包装设计的应用现状进行了分析，对O2O包装设计中众包模式的流程及特点进行了阐释，并对该模式的未来发展前景作出了展望探讨，以期为相关理论研究和行业实践提供参考依据。
关键词：“互联网+”；O2O；包装设计；众包
中图分类号：TB482 文献标识码：A
文章编码：1672-7053(2018)02-0033-02
Abstract：With the "Internet plus" to promote the transformation and upgrading of traditional packaging industry in China, the online platform is gradually developed into the marketing, transaction, design and server terminal for packaging enterprise, O2O （Online to Offline） has become a new format for packaging industry. This article has analysed the application status of packaging design, the process and characteristics of crowdsourcing mode in O2O packaging design are expounded, and the prospects of the crowdsourcing model is forecasted, so as to provide reference for the related theory research and industry practice.
Key Words："Internet plus"; O2O; Packaging design; Crowdsourcing
