剪纸艺术在视觉传达设计中的运用
摘 要：剪纸作为传统民间艺术，在其发展的历史长河中已成为中国民间艺术的瑰宝。剪纸以独特的创作手法、饱满的构图、生动有趣的图案，在视觉上给人艺术享受。2009年其被列入人类非物质文化遗产，在世界艺术宝库中得到认可与广泛传播，应用于各设计领域中，成为展现中国文化的媒介，传递民族文化的“名片”。本文主要侧重将剪纸艺术的形式美、工艺美与视觉传达设计相结合，通过对剪纸的起源、地域特色、创作灵感进行研究分析，最后总结出在视觉传达设计中的艺术表现方法，为推进民间剪纸艺术的文化传播、视觉艺术吸引力的表达提供理论依据。
关键词：剪纸艺术；设计；视觉传达
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2018)02-0041-02
Abstract：As traditional folk paper-cut art, in the long history of its development has become the treasure of Chinese folk art. Paper-cut with unique technique, full composition, vivid and interesting design give people artistic enjoyment on the vision. In 2009 was listed in human intangible cultural heritage recognition and spread widely in the world art treasure house, is applied to the design field, become show the Chinese culture medium, the transmission of national culture "business card\\. This paper mainly focuses on the paper-cut art form, process and the combination of visual communication design, based on the origin of the paper-cut, local characteristics, creative inspiration for research and analysis, finally summarizes the method in the visual communication design art, promote cultural transmission of folk paper-cut art, provides the theory basis for the expression of visual artistic appeal.
Key Words：paper cutting art; Design; Visual communication
