长途客车的形态语义分析与认知
摘 要：文章主要从产品的形态和语义两方面出发，先对产品的形态语义进行概要阐述，以长途客车为例，通过对其产品类别功能、立体知觉、功能空间、运动知觉内涵四方面进行语义分析，再从造型、功能和环境三方面进行形态语义模型的构建，对客车产品的形态设计进行提炼总结，为客车产品的造型设计提供新思路。
关键词：产品形态；长途客车；语义认知
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)02-0046-02
Abstract：The article starts from the form and the semantics of the product. First, the morphological semantics of the product are summarized. Taking long-distance bus as an example, semantic analysis was carried out on four aspects of its product category function, stereoscopic perception, functional space and motion perception. Then the morphological semantic model is constructed from three aspects: modeling, function and environment. This paper summarizes the shape design of bus products, and provides new ideas for the design of bus products.
Key Words：Product modality; Long distance bus; Semantic cognition
