产品设计在湖湘地区的文化传承与创新研究
摘 要：产品设计是现代产业发展的基础，作为经济、技术和文化的综合体，更是承载着不同地区中的文化。研究产品设计在湖湘地区的文化传承和创新方法的具体应用，分析了湖湘文化和产品设计的具体内容，并且提出了科技发展、市场定位和丰富地方特色作为产品设计在湖湘地区的文化创新方法。把握住产品设计当中的文化精髓，提升湖湘地区文化产业实力，能够让湖湘地区的经济发展得到全面的转变。
关键词：湖湘文化；传承创新；产品设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)02-0054-02
Abstract：product design is the foundation of the development of modern industry. As a complex of economy, technology and culture, it is also carrying the culture in different regions. The application of product design in the area of Hunan Cultural Inheritance and innovation method, analyzes the specific content of Huxiang culture and product design, and put forward the development of science and technology, market positioning and rich local characteristics as the product design in Hunan culture innovation method. To grasp the cultural essence of the product design and enhance the cultural and industrial strength of Hunan Province, the economic development of Huxiang region can be completely transformed.
Key Words：Huxiang culture; inheritance innovation; product design
