桂林文创产品IP设计运用研究
摘 要：桂林有着上万年的历史，在这段历史的背后传承着属于它的城市印记，在这里有漓江，独秀峰、靖江王府等独一无二的风景，这些风景承载了桂林人的记忆与情怀；城市印记与风景蕴藏着具有桂林特色的城市文化，最终演绎为独有的桂林IP。桂林作为第一批国家历史文化名城的旅游城市，在IP的设计和运用上还保持着上世纪八九十年代的现状，常见于桂花香水，桂花糕，绣球、三花酒、山水画T恤、山水手袋（包）等，与其它城市相差无几，同质化现象严重。文章旨在对桂林文创产品IP进行设计和运用，以期为桂林文创产业的发展做贡献。
关键词：桂林IP；文创产品；象鼻山
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)03-0046-02
Abstract：Guilin has a history of tens of thousands of years, in this period of history behind the inheritance belongs to its city mark, there are Lijiang river, Du Xiu Feng mountain, JingJiang courtyard unique scenery, such as these landscapes carry Guilin people's memory and feelings; The city imprint and scenery contain the city culture with Guilin characteristics, and finally deduce the unique Guilin IP. Guilin as the first batch of national historical and cultural city tourism city, in the design and use of IP still maintained the status quo of the 1980s and 1990s, common in osmanthus perfume, osmanthus cake, hydrangea, sanhua wine, landscape t - shirt, landscape handbags ( bag ), and other cities, homogenization phenomenon is serious. The purpose of this paper is to design and use the IP of Guilin wenchuang products, in order to contribute to the development of Guilin wenchuang industry.
Key Words：Guilin IP; Wen Chuang products; Elephant trunk hill
