基于视觉认知的可持续行为设计策略研究
摘 要：现代化的生活方式使传统的可持续设计落后于时代，现代化的可持续设计必须更具成效性与实践性。本文从设计的能动层面出发，分析可持续设计若能从功能境界迈向伦理境界，资本逻辑回归生活逻辑，产品设计迈向行为设计，可持续设计的拓展空间将更为广阔；以视觉认知机制与行为的产生模式为起点，解析在可持续行为设计中可执行的设计策略，运用图形、质感等视觉元素，通过视觉注意、行为限定、情感延续等设计策略可有效实现设计目的。
关键词：视觉认知；可持续设计；行为设计
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2018)03-0054-03
Abstract：Modern lifestyles make traditional sustainable design fall behind the times, modern sustainable design must be more productive and practical. Based on the design of the dynamic level, this paper analyzes that if the sustainable design changes from functional realm toward ethical realm, from capital logic toward life logic, from product design toward the behavioral design, there will be a broader space for the development of sustainable design; Based on visual recognition and behavior patterns , this paper also analyzes that design strategies such as visual attention, behavior limitation and emotional continuation can effectively achieve the design goals.
Key Words：Visual recognition; Sustainable design; Behavior design
