苍山小郭泥塑的传承与开发研究
摘 要：我们以小郭泥塑为切入点，梳理了小郭泥塑的传承历史、 艺术特点，分析了它的传承现状和面临的问题。目前小郭泥塑的传承与开发的对策是产业化开发、新型商业化经营，通过“互联网+”产业模式，建立微信公众平台新商业系统，将小郭泥塑的艺术价值、人文价值和商业价值最大化的发挥出来。
关键词：小郭泥塑；传承；产业化；互联网+
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)03-0083-02
Abstract：With Xiao Guo clay sculptureas a breakthrough point,we havecombed the inheritance history and artistic featuresof XiaoGuo clay sculpture, and analyzed its present status and problems.At present, the Countermeasures of the inheritance and development of Xiao Guo clay sculpture are industrialization and commercialization. Through the industry model added by the Internet, the WeChat public platform business system is established.The artistic value, the humanistic value and the commercial value of the clay sculpture of Xiao Guo are brought into play.
Key Words：Xiao Guo clay; inheritance; industrialization; Internet plus
