基于地域文化下的产品设计课程教学研究与实践——以重庆文化创意产品开发与设计为例
摘 要：文化创意产品是对本土文化的高度概括，对传播地域文化、历史文化、民俗风情等等都具有重要的意义。本文基于重庆地域文化下的产品设计课程为研究对象，充分挖掘重庆地域文化内涵，通过课程教学，指导学生设计出富有民族特色的文化创意产品为研究目的。提高设计创意和工艺水平，突出浓郁的地方特色和深厚的历史文化底蕴，从而使文化产品市场迅速发展起来，为国家和地区创造更高的文化效益和经济效益。
关键词：产品设计；文化内涵；应用策略
中图分类号：G64 文献标识码：A
文章编码：1672-7053(2018)03-0089-02
Abstract：Cultural and creative products are a high summary of local culture, which are of great significance to the dissemination of regional culture, history and culture, folk customs, and so on. Based on the product design course in Chongqing's regional culture, this paper aims to explore the connotation of Chongqing's regional culture and guide students to design cultural and creative products with national characteristics. Improve the level of design and technology, highlight the strong local characteristics and deep historical and cultural details, so as to make the market of cultural products develop rapidly, and create higher cultural and economic benefits for the country and region.
Key Words：Product design, cultural connotation, and application strategy
