有限理性视角下的设计思考
摘 要：设计是基于生产劳动的广义的创造活动。有限理性理论认为决策主体以满意性与适应性为原则，在认知能力有限的情况下寻找到有限的备选方案，而设计活动也具有这样的特点。本文从有限理性的视角，探讨了设计过程中的人、用户需求、有效资源、方法和规范、预期、决策和评价。
关键词：设计；有限理性
中图分类号：J05 文献标识码：A
文章编码：1672-7053(2018)03-0100-02
Abstract：Design is a general creative activity based on productive labor. Limited rationality theory holds that decision makers are guided by the principle of satisfaction and adaptability, and search limited alternatives with limited cognitive ability, which is consistent with the characteristics of design activities. This paper discussed human, user needs, effective resources, methods and specifications, expectations, decisions and evaluations of the design process from the perspective of limited rationality.
Key Words：Design; limited rationality
