校园文化意象在产品设计中的表达研究
摘 要：文章分析了校园文化意象对于文创产品设计的必要性和重要意义，总结和归纳了校园文化意象的内涵，以及在产品设计中表达的基本思路“典型形象符号化——叙事设计主题化——价值表达形象化”，并分析其具体运用案例和设计实例。
关键词：校园文创；校园文化意象；产品设计；表达
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)04-0039-02
Abstract：This paper made a series of explorations around the necessity and significance of melting campus cultural image into actual cultural-creativity-product design, summarized and induced the connotation of campus cultural image and the basic idea of product design “Typical Image Symbolization--Narrative Design Thematization --Value Expression Visualization”, as well as analyzed specific application cases and design examples around campus cultural image.
Key Words：Campus Cultural Creativity; Campus Cultural Image; Product Design; Representation
