构建动态用户画像的四个维度
摘 要：为深化设计领域对动态用户画像的理解，本文提出了构建动态用户画像的四个维度。用户画像是以用户目标为导向的用户行为模式的描述，动态用户画像是以设计对象为核心的用户生活方式的描述。构建动态用户画像的四个维度为：自然条件维度、价值取向维度、行为习惯维度和认知特征维度。
关键词：用户画像；动态用户画像；用户研究；用户体验设计；设计思维
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)04-0059-03
Abstract：In order to deepen the understanding of trends persona in the field of design, this paper puts forward four dimensions to create trends persona. Persona is a description of user behavior pattern guided by user goal, while trends persona is a description of user lifestyle with the core of a product or service. The four dimensions of creating trends persona are: demography dimension, value dimension, behavior dimension and cognition dimension.
Key Words：Persona; Trends Persona; User Research; User experience design; Design Thinking
