广西壮锦纹饰在本土产品包装设计中的应用
摘 要：文章以设计艺术学的视角对广西壮族地区最具代表性的民族手工艺品壮锦进行分析，解读壮锦纹饰严谨多变的构图、高度概括的造型、以形达意的寓意、自然丰富的色彩等艺术特征。并对壮锦纹饰进行分析、提炼、整合，将壮锦纹饰色彩搭配原理、图案设计方法应用于本土产品包装设计中。通过壮锦纹饰在产品包装设计中的应用，提升广西本土产品的文化竞争力。
关键词：壮锦纹饰；包装设计；本土产品；设计应用
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)04-0062-02
Abstract：From the angle of design art, analysis Zhuang brocade of the most representative handicrafts in Guangxi Zhuang autonomous region. Interpret the rigorous and changeable composition, highly generalized form, implied meaning and natural richness of color etc. of Zhuang brocade patterns. Summarize the current situation of packaging design of Guangxi local products and the existing problems in communication. On the basis of the current popular aesthetic culture, integrate and refine the Zhuang brocade patterns. Apply the color matching principle and graphic design method of Zhuang brocade to the packaging design of the local products.The application of Zhuang brocade in the packaging design of local products, to enhancing the culture competitiveness of Guangxi local products.
Key Words：Zhuang brocade patterns; packaging design; local products; design and Application
