探析《笺谱日历2018》的设计审美
摘 要：在电子时代的今天,年轻人越来越依赖手机等电子产品来获取信息或者是阅读电子书、联系他人。而对真正的书籍越来越远离，对人与人直接的交流形式也越来越冷漠化。在这样一个大的环境下，设计师的使命就是设计出让书籍走进人心，温暖读者的作品。刘运来先生作为河南省知名的书籍设计师，亲自设计了《笺谱日历2018》。本文以《笺谱日历2018》为研究对象，借鉴书籍装帧中常见的审美思维，分别从形式美、内容美、意蕴美三个方面对其的艺术设计审美进行探析。以此为“纸质书”发声，希望人们回归最初，慢下来，享受生活。
关键词：刘运来；笺谱日历；形式美；内容美；意蕴美
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)04-0066-02
Abstract：In the age of electronics, young people are increasingly relying on electronic products such as mobile phones to get information or read e-books and contact others. But the real books are getting far away and the forms of direct communication between people are becoming more and more indifferent. In such a big environment, the designer's mission is to design books to let people in and warm the readers' works. As a famous book designer in Henan Province, Mr. Liu Yunlai personally designed the book calendar 2018. This paper, taking "calendar 2018" as the research object, draws on the common aesthetic thinking in book binding, and analyzes its artistic design from three aspects: form beauty, content beauty and implication beauty. This is a "paper book" voice, hoping that people will return to the original, slow down and enjoy life.
Key Words：Liu Yunlai; JianPu calendar; Form beauty; Content beauty; Implication beauty
