基于“双创”背景下的“老字号”品牌包装设计创新研究
摘 要：我国经济飞速发展，在“大众创业、万众创新”的背景下，承载历史文化的“老字号”品牌不做改变就会被市场所淘汰。本文从“老字号”品牌的的文化价值入手，分析现今“老字号”包装设计存在的问题，并对这些问题提出自己的创新方案。
关键词：“老字号”品牌；文化价值；包装设计；创新
中图分类号：TB482 文献标识码：A
文章编码：1672-7053(2018)04-0068-02
Abstract：With the rapid development of China's economy, under the background of "mass entrepreneurship and innovation", the "time-honored brand " bearing historical culture will be eliminated by the market without change. This paper, starting with the cultural value of the "time-honored brand ", analyzes the existing problems of its packaging design, and puts forward its own innovative solutions to these problems.
Key Words："Time-honored brand " ;Cultural value;Packaging design;Innovation
