现代香烟包装设计探讨
摘 要：世界卫生组织制定的国际条约《烟草控制框架公约》明确要求必须在烟草包装上警示烟草的危害，这使得控烟力度越来越大，而香烟包装的广告空间却越来越小，怎样设计新颖的香烟包装是设计者的任务与职责。本文将从控烟与现代香烟包装设计着手，探讨现代香烟包装设计的要素、现代思想在香烟包装设计中的运用、现代香烟包装设计发展趋势。
关键词：香烟；控烟；现代包装；包装设计
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2018)05-0061-02
Abstract： The international treaty on tobacco control framework established by the WHO explicitly requires that tobacco packaging must be warned against tobacco damage, making tobacco control more and more powerful, and the advertising space for cigarette packaging is becoming smaller and smaller. How to design novel cigarette packaging is the task and responsibility of designers. Starting from the design of tobacco control and modern cigarette packaging, this paper will discuss the elements of modern cigarette packaging design, the use of modern ideas in the design of cigarette packaging, and the development trend of modern cigarette packaging design.
Key Words： Cigarette; Tobacco Control; Modern packaging; Packing design
