用蓝海战略思维剖析工业设计公司未来发展
摘 要： 针对工业设计公司市场竞争愈演愈烈， 通过对国内工业设计公司的分析， 利用蓝海战略进行指导， 不断挖掘和满足新的用户需求，运用新技术、新理念进行公司战略布局的定位，用解构和重构的思维进行不断设计创新，用工业设计公司的蓝海战略开拓新的市场领域，做出更多更优质的可持续性发展的设计产品和服务，从而满足这个社会需求，旨在创造一个更加美好的生存环境。
关键词：工业设计； 蓝海战略； 战略布局
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)05-0092-02
Abstract：For industrial design company market competition intensifying, and through the analysis of domestic industrial design company, using the blue ocean strategy, develop and meet the demand of the new user, use new technology, new idea for the company positioning strategy layout, with deconstruction and reconstruction of the thinking of innovation, and design in industrial design company of blue ocean strategy to develop new markets, to make more better the sustainable development of the design of products and services, to meet the social needs, aimed at creating a better living environment.
Key Words：industrial design; Blue ocean strategy; Strategic layout
