根植乡土文化的设计再生与发展 ——以《义乌莲塘村文化礼堂综合系统形象设计》为例
摘 要：随着现代化进程的增速，各民族文化的相互交流与融合，乡村自然景观与人文景观受到了不同程度上的破坏,乡土文化的传承发展面临极大的冲击与改良需求。原本属于人们的乡土记忆与地方历史的文脉的逐渐流失，不利于乡村地方文化的长远发展。文章从乡土文化的再生角度出发，以义乌莲塘村文化礼堂作为载体，研究其综合形象系统设计，试图对如何保护乡土文化，乡村建设的有机更新，构建理论体系并结合实践，为乡土文化的未来发展指引方向。
关键词：再生；乡土文化；文化礼堂；综合形象系统设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)06-0028-03
Abstract：With the advance of cultural and economic integration, the growth of modernization and the fusion of various ethnic cultures, the natural landscape and cultural landscape have been destroyed to varying degrees in rural areas. If these phenomenons intensified, the comprehensive image of urban and rural areas will be affected ultimately. With the gradual loss of people’s memory of argrestic culture and local historical contexts, it is not conducive to the long-term development of the urban and rural culture.This paper attempts to utilize Yiwu City Liantang Village’s culture hall as a carrier to investigate its design of comprehensive image system from the perspective of the regeneration of agrestic culture. Moreover, it tries to guide the direction of future development of agrestic culture in the ways of how to protect the local culture characteristics, implement urban and rural construction of organic renewal, and build the practical theory system.
Key Words：agrestic culture; cultural hall; regeneration; comprehensive image system design
