文化创意产业发展下包装设计的创新性探究
摘 要：文化创意产业作为我国新兴产业，其覆盖领域广泛、发展速度之快，对各行各业产生了不同深度的影响。以包装行业为例，文章从宏观角度分析了我国包装设计的发展现状和突出问题，并结合文化创意产业之于包装设计的重要意义，针对包装设计过程中的各要素进行了创新性探究，希望在相关领域的发展中起到一定的借鉴作用。
关键词：文化创意；包装设计；创新
中图分类号：TB482 文献标识码：A
文章编码：1672-7053(2017)07-0088-02
Abstract：The cultural and creative industry, as China's emerging industry, has a wide range of fields and has developed rapidly and has different depths in all walks of life.Taking the packaging industry as an example, the article analyzes the present situation and outstanding problems of packaging design in China from the macroscopic point of view.And the combination of cultural and creative industries in the packaging design of the important significance of the packaging design process for the elements of the innovative inquiry, hope in the development of related fields play a reference role.
Key Words：cultural creativity; packaging design; innovation
