感性工学理论在汽车设计中的应用
摘 要：基于感性工学理论的汽车设计方法，可以量化用户对汽车的心理认知评价体系，缩短整车研发周期。文章以感性工学理论在汽车设计中的应用来研究这一理论为汽车设计提供新的设计要素，通过介绍感性工学理论，汽车设计研发的常规方法以及应用感性工学理论的汽车研发流程，来探讨感性工学理论为汽车设计带来的好处，从而准确的数据来准确得描述用户汽车最真实的想法，并将用户的真实情感的感性因素贯穿于整车研发流程始终。
关键词：感性工学；汽车设计；整车研发
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)06-0037-02
Abstract：The Application of Kansei Engineering Theory in automobile design method based on perceptual industrial theory can quantify the user's cognitive evaluation system for automobile and shorten the vehicle development cycle. This paper studies the application of Kansei Engineering Theory in automobile design to provide new design elements for automobile design. By introducing the theory of Kansei Engineering, the conventional method of automobile design and research and development, and the application of Kansei Engineering Theory in automobile research and development process, the advantages of perceptual engineering theory for automobile design. Thus accurate data can accurately describe the most real idea of the user's car, and the user's real emotional perception runs through the vehicle development process.
Key Words：Kansei engineering; Auto design; Vehicle research and development
