现代视角需求下的吉祥物设计与启示
摘 要：吉祥物是人们对生活美好的向往从而创造出来的形象。它的造型一般是从现实生活中的实物提取设计要素进行归纳概括而来的。使用吉祥物不仅可以展现独特的地域风俗也可以表达主办方或该企业的文化内涵,另一方面可以发挥一定的商业作用, 在宣传活动的同时取得丰厚的商业利润。希望通过本课题对吉祥物的一些分析，使设计师们认识到对吉祥物的设计不可忽略它的设计初衷，对于吉祥物所能产生的潜在的商业价值也是值得充分考虑的。让设计出的吉祥物在能够更好的为社会文明和经济发展服务的同时符合我们日益提高的广大老百姓的审美需求。
关键词：吉祥物 ； 传统 ；现代 ； 商业价值 ； 设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)06-0049-02
Abstract：Mascots are images created by people who yearning for a better life. Its modeling is generally from the real life of the extraction of design elements to sum up. The use of mascots can not only show unique regional customs but also express the cultural connotation of the organizer or the enterprise. On the other hand, it can play a certain commercial role and gain rich commercial profits while promoting the activities. It is hoped that through some analysis of the mascot, designers will realize that the original intention of mascot design should not be ignored, and the potential commercial value of mascot can be fully considered. So that the mascot can better serve the social civilization and economic development while meeting our increasing aesthetic needs of the masses of people.
Key Words：mascot; traditional; modern; commercial value; design
