品牌设计中的情感研究
摘 要：在时代的推动下，市场经历了功能层面上的白热化竞争后，开始在精神层面进一步发掘探索。品牌设计作为企业与大众交互沟通的重要枢纽，成为研究期待性情感的关键切入点。充分发掘期待性情感在品牌设计中的内容构建，深入研究市场上现有品牌对期待性情感层面设计的经典案例，有助于进一步提升品牌设计质量、促进品牌长足发展。
关键词：品牌；设计；期待性情感
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)06-0051-02
Abstract：With the promotion of the times, the market has experienced white-hot competition at the functional level and began to explore further at the spiritual level. Brand design, as an important hub for interactive communication between companies and the general public, has become a key entry point for the study of expectant emotions. Fully explore the construction of content of expectant emotions in brand design, and deeply study the classic case of the expected brand of emotional design on the market, which will help to further enhance the quality of brand design and promote the development of the brand.
Key Words：Brand; Design; Expectant emotion
