字体设计在多媒介融合背景下的创新与实践——以字体的动态设计为例
摘 要：多种媒介融合逐渐密切的今天，字体设计需要不断地更新设计方法和思路，使字体设计呈现出新的形式，静态文字开始转变方向，转变形式，从纸质媒介向更多的新媒介拓展。数字媒介的出现改变了传统字体设计的风格走势，随着动态软件的普及与发展，“媒介融合”中所强调的各媒介之间的合作与联盟也使得动态字体设计有了更多的可能性。媒介间的合作性、互动性与技术支撑也使得今天的动态字体设计更加得多样化。
关键词：字体；动态设计；媒介融合
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2017)07-0094-02
Abstract：Today, a variety of media convergence gradually , font design needs to constantly update the design method and train of thought, the typeface design brings out the new form, the static text began to change direction, shift form, from print media to expand more new media. The emergence of digital media has changed the traditional font design style, with the popularization and development of dynamic software, the dynamic font also rise gradually with the development of multimedia technology, the suitability of the text from the plane of the two-dimensional extended to three dimensional form, has taken on a cross media, the interdisciplinary comprehensive qualities, from the previous single to adapt to the print media to the dynamic effect of more diversified designs, it is undoubted for the future development of typeface design will brought more possibilities.
Key Words：Font; Dynamic design; Media Convergence
