符号学视角下网络表情符号在设计中的应用研究
摘 要：表情符号是网络的一种交流的语言，同时也是网络大众表达情感的一种艺术形式。在如今网络的世界中，随着自媒体的兴起，表情符号在这过程中也出现了很多变化，从一个在短讯聊天中便于聊天，便于表达情绪的一个工具到现在变成一个大家都喜闻乐道的网络文化，期间到底发生了什么样的变化？表情符号如何被广泛的应用？设计者如何为大众提供好的有用的表情符号？。本文先对表情符号来源及变化过程进行阐述；其次再从符号学的角度将表情符号分为相像型、相交型和相约型三类；最后从符号的结构和符号的意义两方面对表情符号的设计和现实的应用进行研究分析，对表情符号的应用范围及应用方式提出美好的展望。
关键词：网络表情；符号学；符号；艺术设计
中图分类号：J0 文献标识码：A
文章编码：1672-7053(2018)06-0095-02
Abstract：“Emoticon” is a kind of language for communication on the Internet, and it is also an art to express emotions in the online world.Nowadays, with the development of the media, “Emoticon”. From a tool which isConvenient to chatand express emotionsin a message become an Internet culture which pepole always talking about.have many changes in this process. Then,What kind of changes have occurred during this time? How are “Emoticon” widely used now? How does the designer provide the public with useful “Emoticon”? In this article, first of all,describethe source of the emoticons and the process of change. Secondly, the emoticons are divided into three types: the similarity type, the intersecting type, and the spiritsimilarity type from the perspective of semiology. Once again, research and Analysis of “Emoticon” Design and Application of Realityin the structure of the symbol and the meaning of the symbol this two aspects. At last, provide a good outlook for the scope of application and instructions of emoticons.
Key Words：emoji、semiology、symbol、design
