浅谈创意设计中的发散思维
摘 要：发散思维是创造性思维最主要的特点，发散思维法是创意设计常用的思维方法之一。在创意设计过程中进行思维发散主要利用形态结构、功能性质、因果关系、逆向思维、概念、组合六种方法。聚合思维和发散思维可以进行综合运用。文章通过著名设计案例，构出发散思维导图，从品牌、招贴、产品、包装等不同的创意设计案例中来解释发散思维的方法，进而解释发散思维在创意设计中的运用。创意设计需要思维灵活，标新立异，而冲破束缚，多方向去寻找解决问题的方案是发散思维的实质。
关键词：发散思维；创意设计；聚合思维
中图分类号：J0 文献标识码：A
文章编码：1672-7053(2018)06-0100-04
Abstract：Divergent thinking is the most important features of creative thinking, and divergent thinking method is one of the commonly used thinking methods in creative design. Divergent thinking in creative design process mainly uses morphological structure, functional properties, causality, reverse thinking, concept, combination of six kinds of methods. Integrated thinking and divergent thinking can be used synthetically.Through the famous design symbols, the article constructs the divergent thinking guide map, explains the method of divergent thinking from different design drawings, and then explains the use of divergent thinking in creative design. Creative design requires flexible thinking, unconventional innovation, and breaking through bondage, and finding solutions in many directions is the essence of divergent thinking.
Key Words：divergent thinking; creative design; integrated thinking
