阿尔丰斯·穆夏插画艺术符号研究
摘 要：Alphonse Mucha是一位著名的插画设计师，其作品具有很高的艺术价值。运用符号学观点，分析穆夏作品文本背后的丰富意涵，了解如何用符号构架出具有个人符号特色的作品，归纳出以下4点：(1)善用图像符号间的差异关系 ；(2)图像运用转喻、隐喻手法；(3)拟人化手法；(4)用造型、场景等符号把抽象情感视觉化。
关键词：阿尔丰斯·穆夏；插画；符号学
中图分类号：J0 文献标识码：A
文章编码：1672-7053(2018)06-0106-02
Abstract：Alphonse Mucha is a famous illustrator. His works have high artistic value. Using semiotics, this article analyzes the rich meaning behind Alphonse Mucha's works and understands how to use symbols to construct works with individual symbols. The following four points can be summed up: (1)Making the best use of the differences between image symbols; (2)Using images Metonymy and metaphorical techniques; (3)Anthropomorphism; (4)visualizing abstract emotions with symbols such as shapes and scenes.
Key Words：Alphonse Mucha; Illustrator; Semiotics
