探析广告设计课程中引入H5广告的必要性与方法
摘 要：随着信息时代的到来，H5广告在广告媒体中成为广告发展的主流方向，具有广阔的发展空间。文章针对广告设计课程教学现状，分析了H5广告的特点和呈现方式，阐明了高校在广告设计课程中引入H5广告的必要性。同时研究了广告设计课程中引入H5广告的具体方法。
关键词：广告设计；H5广告；教学改革
中图分类号：G64 文献标识码：A
文章编码：1672-7053(2018)06-0116-02
Abstract：With the advent of the information age, H5 advertising has become the mainstream of advertising development in advertising media, and has broad room for development. In view of the present situation of advertising design course, this paper analyzes the characteristics and presentation ways of H5 advertising, and expounds the necessity of introducing H5 advertising to the course of advertising design in advanced schools. At the same time, the specific methods of introducing H5 advertisements into advertising design courses are studied.
Key Words：Advertising Design; H5 Advertising; Teaching Reform
