基于女性消费群体的汽车设计
摘 要：回顾过去，众多汽车品牌都曾推出过为女性打造的专属车型，希望用其撬开女性消费者们的荷包。但从市场反响来看，很少有哪家厂商真正达到了他们的预期目的，也罕有此类车型一直被消费者们传诵至今。究其原因，或许设计师们还没有真正找到女性消费者内心的正确打开方式，从而导致女性消费者们对他们的设计并不够买账。本文通过对一些典型女性车型和当前行业现象的分析，试图找出女性不爱女性车这一有趣现象的本质原因。另外，分析当前倡导男女平等的社会，女性元素又将如何开始新一轮的演绎，笔者认为这是一个有趣并值得思考的话题，希望可以通过此文章为汽车设计从业者们提供一定的设计参考。
关键词：她时代；女性元素
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)07-0051-02
Abstract：In the past, a number of car brands have launched women-only models designed to pry open women's pockets. But judging by the market reaction, few manufacturers have achieved the results they had hoped for, and few such models have been passed on by consumers to this day. The reason may be that designers haven't really found the right way to open a woman's heart, leading female consumers to be less than impressed with their designs. Through the analysis of some female models, this paper tries to find out the essential reason that is why women don't love female cars. In addition, it is an interesting and worth thinking topic to analyze how female elements will start a new round of interpretation in the current society advocating gender equality. It is hoped that this article can provide some design references for automobile designers.
Key Words：Her age; Female element
