互联网技术下番禺水色旅游文化创意项目开发探析
摘 要：番禺区历史悠久岭南文化富集，番禺要发展“全域旅游”就应当充分挖掘番禺地域文化特色及优势；开发番禺水色民俗文化资源，让其成为新的增长点，本文试图通过以传统番禺水色民俗文化内涵为出发点，巧妙加以创意，结合旅游项目开发，大胆探索将番禺水色非物质文化遗产转译延伸、传播传承的可能性。
关键词：番禺水色；创意；旅游开发；传播
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)07-0053-02
Abstract：Pan Yu district has a long history of Ling Nan culture, and Pan Yu should fully explore the regional cultural characteristics and advantages of Pan Yu. Development in Pan Yu water folk culture resources, let it become the new growth point, this article attempts through to Pan Yu water traditional folk custom culture connotation as a starting point, clever ideas, combining with the tourism project development, bold exploration to Pan Yu water non-material cultural heritage to translate the possibility of extension and spread inheritance.
Key Words：Pan Yu watercolor; Creative; Tourism development; Communication
