区域文化背景下龙虎山旅游纪念品设计研究
摘 要：近年来旅游业快速发展，作为旅游产业中重要一环的旅游纪念品其设计创新也愈加受到重视。文章从区域文化视角为切入点阐述了龙虎山区域文化资源的特色，调查分析了龙虎山旅游纪念品的市场现状，探讨如何以龙虎山区域文化为出发点对当地旅游纪念品进行设计开发。这不仅是对旅游纪念品的推广和宣传，更是对龙虎山区域文化的传承和发扬。
关键词：区域文化；龙虎山；旅游纪念品；设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)07-0055-02
Abstract：With the rapid development of tourism in recent years, creative designs of the tourism souvenirs, which play an import part in the tourism industry, are drawing widespread attention from the public. From the perspective of regional culture, this paper states the characteristics of the regional cultural resources in the Longhu Mountain resort and makes a research on the design and development of local tourism souvenirs by analyzing its market status. It will not only facilitate the promotion and advertisement of the tourism souvenirs, but also be of help on the inheritance and development of the regional culture.
Key Words：Regional culture; Longhu Mountain resort; tourism souvenirs; souvenir design
