游戏性视角下的产品设计策略研究
摘 要：在产品设计理念多元化、造型功能多样化、情感语意深入化的设计环境中，各类蕴含游戏性的产品也如雨后春笋般涌入人们的生活，让人们在产品选择上面临的巨大内心压力。而在这样一个高速发展的时代下，游戏性产品设计水平却没有得到系统的提升。文章通过对产品设计创作中游戏性本质的分析，挖掘产品设计中游戏性的切入点，找到更为合适的设计方法加以表达，让用户在使用过程中感受愉悦、美好的精神乐趣。
关键词：产品设计；游戏性；设计者；设计方法
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)07-0063-02
Abstract：In the design environment of diversification of product design concept, diversified modeling function and deep emotional semantics, various kinds of game products are pouring into people's life like bamboo shoots after the rain, and people are facing enormous inner pressure in the choice of products. In such a rapid development era, the level of game product design has not been systematically upgraded. Through the analysis of the nature of the game in the product design, the article excavated the entry point of the game in the product design, and found a more suitable design method to express it, so that the user could feel the pleasure and good spiritual pleasure in the process of use.
Key Words：Product design; Playfulness; Designer; design method
