产品设计中的感性意象理论技术
摘 要：随着人类物质生活的日益富足，人们对于各类产品的需求已经不仅仅满足于其对自身生活的实用性帮助，在此情形下人们对于产品的造型的要求也越来越高。尤其在当下，虽然科技是在不断发展着的，可新的技术也通过网络等途径进行着飞速的传播，这种背景下，企业所开发的新产品的功能未必能显著的超出竞争对手，在此情形下，决定用户对于产品进行购买的主要动力，其实已经很大的在于其所能给予用户的感性意象上。
关键词：产品设计；感性意象；理论
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)07-0071-02
Abstract：With the increasing affluence of human material life, people's demand for various kinds of products is not only satisfied with their practical help to their own lives, but also higher and higher in this case. Especially now, although science and technology are constantly developing, new technologies are also spreading rapidly through the Internet and other channels. Under this background, the new products developed by companies may not be significantly more functional than their competitors. In this case, the main motivation that determines the user's purchase of the product is actually very much in the emotional image it can give users.
Key Words：product design; perceptual imagery; theory
