盘锦文士有机胚芽大米营销策划与推广方案设计
摘 要：随着人们物质生活水平以及对营养价值追求的提高，有着更高营养价值的有机胚芽大米开始被人们所发现。而有机胚芽大米是目前正在发展的重要农产品之一。本文针对当前有机胚芽大米市场消费不足、阻碍有机稻米发展的情况，为促进盘锦文士有机胚芽大米市场的推广及有机胚芽大米产业的发展提供策略。
关键词：有机大米；营销策划；推广方案
中图分类号：T-01 文献标识码：A
文章编码：1672-7053(2017)07-0104-02
Abstract：With the improvement of people's material quality and the pursuit of nutritional value, organic rice with higher nutritional value began to be found. Organic germ rice is one of the most important agricultural products currently being developed. In order to promote the development of organic rice germ rice market and the development of organic germ rice industry, this paper will provide a strategy for the development of organic rice germ rice market.
Key Words：organic rice; marketing planning; promotion program
