浅谈包装设计对消费者购买体验的影响
摘 要：从人的生理上，体验感来自感觉器官的感受，分别为视觉、听觉、触觉、嗅觉、味觉，这几乎涵盖了商品经济社会中人对物质的所有满足感追求。针对于不同产品，不同的消费者会有不同的感官体验追求，而设计师的目的则希望通过包装这个人与产品之间沟通载体满足这些体验追求。
关键词：包装设计；感官体验；购买行为；消费者认知
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2018)07-0107-02
Abstract：from the human physiology, the feeling of experience comes from the feeling of the sensory organs, which are visual, hearing, tactile, smell and taste, which almost covers the pursuit of all the satisfaction of the material in the commodity economy society. For different products, different consumers have different sensory experience pursuit, and the purpose of the designer is to meet these experience pursuits by packing the communication carrier between the person and the product.
Key Words：packaging design; sensory experience; purchase behavior; consumer cognition
