高职院校广告设计专业工作室教学模式分析
摘 要：文章对目前高职院校人才培养模式的现状进行了系统分析，分析发现高职院校学生素质良莠不齐，生源结构单一，“拿来主义”和“闭门造车”现象严重，针对问题提出了高职院校广告设计实施工作室教学模式的必要性和可行性和必要性，在工作室教学模式方面，提出了实施工作室教学模式要注重个性化设计的培养，要追求多元化设计需求，要符合地域本土化需求以及要加强校企有效合作等方面的建议，从而把握广告设计专业发展机遇和提升专业教学地位。
关键词：高职院校；广告设计专业；工作室；教学模式研究
中图分类号：G64 文献标识码：A
文章编码：1672-7053(2018)07-0129-02
Abstract：The article systematically analyses the present situation of talent training mode in higher vocational colleges. It is found that the quality of students in higher vocational colleges is different, the structure of students is single, and the phenomenon of "bringing in" and "closing the door" is serious, and the necessity of implementing the teaching mode of advertising in higher vocational colleges is put forward. In the teaching mode of the studio, it is put forward that the implementation of studio teaching mode should pay attention to the training of individualized design, the demand for diversified design, the needs of local localization and the effective cooperation between school and enterprise, so as to grasp the opportunities for the development of advertising design.
Key Words：higher vocational colleges; advertising design major; studio teaching mode research
