浅析数字技术在产品开发和宣传推广中的应用 ——以平遥推光漆为例
摘 要：平遥推光漆技艺是第一批国家级非物质文化遗产，以手掌推光和描金彩绘技艺著称。非物质文化遗产是我国传统文化的重要组成部分，有很高的文化性、艺术性、民族性，但大多生产效率较低，网络宣传推广程度不高。本文以平遥推光漆为例，结合非遗传承人、高校和商业，从辅助生产和宣传推广两方面来讨论数字技术在非遗保护中的应用，为非遗的传承和创新发展提供理论支持。
关键词：非物质文化遗产；数字技术；辅助开发；宣传推广
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)07-0143-02
Abstract：Pingyao's Pushing lacquering technique is the first batch of national intangible cultural heritage, and is known for its palm-lighting and gold-painting techniques. Intangible cultural heritage is an important part of Chinese traditional culture. It has high cultural, artistic and national characteristics, but most of its production efficiency is low, and the degree of network promotion is not high. This paper takes Pingyao's Pushing lacquer as an example, combines non-genetic inheritance, colleges and commerce, discusses the application of digital technology in non-legacy protection from the aspects of auxiliary production and promotion, and provides theoretical support for the inheritance and innovation of non-legacy.
Key Words：intangible cultural heritage; digital technology; assisted development; promotion
