哈尔滨商业大学货币金融博物馆文化创意商品设计研究
摘 要：随着我国物质生活水平的不断提高，大众的精神文化需求也在不断提升，参观各地博物馆获取知识和精神享受成为了人们的不二选择。在此文化背景下也衍生了与之对应的博物馆文化创意商品设计热潮。本文以哈尔滨商业大学货币金融博物馆文化创意商品设计为研究对象，对该货币金融博物馆文创商品设计需求及现状进行了分析研究，探讨了哈尔滨商业大学货币金融博物馆文化商品设计的类型定位、设计原则和设计策略。通过对文创商品设计的人群定位、商品类型、价格定位分析，意图利用文化创意商品设计充分展现哈尔滨商业大学货币金融博物馆的文化价值、社会价值与经济价值。
关键词：文创商品；博物馆纪念品；文化消费；衍生设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)08-0042-02
Abstract： With the continuous improvement of the level of material life in China, the spiritual and cultural needs of the masses are also increasing, meanwhile, it is a good choice to visiting museums in various places to acquire knowledge and spiritual enjoyment. On this basis, the corresponding cultural innovation product design boom of museums is derived. In this paper, the design of cultural and creative goods of the monetary and Financial Museum of Harbin University of Commerce is chosen as of this study, and the article analyzed the present status of the demand for commodity design, then probed into the type positioning, design principles and design strategies of the cultural commodity design of the monetary and Financial Museum of Harbin University of Commerce. Through the analysis of the population positioning, commodity type and price positioning of the product design, the cultural and creative goods are designed to fully display the cultural value, social value and economic value of the monetary and Financial Museum of Harbin University of Commerce.
Key Words：Creation of goods; Museum souvenirs; Cultural consumption; Derivative design
