地域文化元素在文创产品设计中的应用研究
摘 要：文化创意产品是文化与创意的结合体。本文通过对地域文化中蕴藏的文化内涵及审美价值进行挖掘，从地域元素造型、文化内涵、文化寓意、品牌整合四个方面梳理总结地域文化元素在文创产品设计中的提炼与应用方法,为文创产品的设计研究提供可资借鉴的理论依据与实践指导。
关键词：地域文化；文创产品；以形造势；以物载道；以用延意；以点带面
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)08-0044-02
Abstract：Cultural and creative products are a combination of culture and creativity. This paper explores the cultural connotation and aesthetic value of regional culture, summarizes the extraction and application of regional cultural elements in the design of creative products from four aspects of regional element modeling, cultural connotation, cultural implication and brand integration. The work of this paper can provide theoretical basis and practical guidance for the design and research of cultural and creative products.
Key Words：regional culture; cultural and creative products; in the form of momentum; with objects carrying the way; with the intention of extension; from point to point
