原型驱动的文化创意产品设计研究
摘 要：生产和再生产的快速化在促使经济快速发展的同时，诱发出诸多问题，导致消费者购买欲望降低，进而制约了地域文化的传承与传播。针对这一现状，本文对文化创意领域的原型进行详细阐述，并提出“原型驱动”的创意机制，期望能为创意设计领域注入新思路和新方法。
关键词：原型驱动；文化创意；过程模型
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)08-0046-02
Abstract：Rapid production and reproduction promoting rapid economic developmentKey,but thus lead to a lot of problems,which reduce consumers' desire to buy,and then it affects the inheritance and dissemination of regional culture. In view of this situation,this article elaborates on the archetype in the field of cultural creativity,then the creative mechanism of "archetype drive" , aiming to provide new ideas,expected to inject new ideas and new methods for creative design field.
Key Words：Prototype driven; Cultural and Creative; Process model
