基于用户体验的产品识别策略
摘 要：本文对基于用户体验的产品识别策略进行探讨，提出从市场和产品竞争、用户认知两方面进行理念识别构建，从产品整体感知意象和外部造型两方面进行感官识别构建，从人机工程学和用户经验两方面进行体验识别构建。
关键词：产品识别；用户体验；设计策略
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)08-0058-02
Abstract：This paper discuss the strategy of product identity based on the user experience, put forward the concept of identification construction from two aspects of market product competition and the user cognitive, sensory identification construction from two aspects of perceived product integral image and the external shape, experience identification construction from two aspects of ergonomics and user experience.
Key Words：Product identity; User experience; Design strategy
