美学视角下的商品包装设计探究
摘 要：对商品包装设计在审美活动中的发展优化进行探究。以美学理论为基础，结合实际商品包装设计案例，通过研究美学与包装设计的关联开展探讨。得出商品包装设计与美学的共存性、共同指向和融合性，提出包装设计优化的新思路。
关键词：美学；商品包装设计；审美活动；融合
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2018)08-0062-03
Abstract：It aims to explore the development and optimization of commodity packaging design in aesthetic activities. It is based on aesthetics theory, combining with the actual cases of commodity packaging design. It discusses the relationship between aesthetics and packaging design. Result We conclude that slip cue validity will also be affected by two aspects of group identification habits and external disturbance degree. We can put forward a new idea of optimization of packaging design, based on the conclusion of co-existence, common orientation and integration of commodity packaging design and aesthetics.
Key Words：aesthetics; commodity packaging design; aesthetic activities; integration
