基于从众心理角度分析广告媒体传播的效应
摘 要：设计是以人为本而出现的一种集统筹、计划、实行为一体的活动，并把成品通过各种感知觉表现并传达出来。如果说这是一种围绕人类而出现的活动，那么一定与人类的意识和心里满足有一定的关系，于是就出现了设计心理学。设计心理学是所有设计师必须要了解的一门学科，本文从设计心理学中的从众心理角度出发，结合现代主流媒体中的影视广告，浅析两者之间的关系，把设计心理学的理论与研究成果更好的应用到到广告媒体中。
关键词：从众心理；广告媒体；设计心理；影响；传播
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2018)08-0071-02
Abstract：design is a people-oriented activity that integrates coordination, planning and implementation, and conveys the finished product through various sensory perception and perception. If this is an activity around human beings, then it must have something to do with human consciousness and psychological satisfaction, so design psychology emerged. Design psychology is a discipline that all designers must understand. This paper, from the perspective of crowd psychology in design psychology, analyzes the relationship between the two by combining the film and television advertisements in modern mainstream media, and applies the theory and research results of design psychology to advertising media in a better way.
Key Words：conformity psychology; Advertising media; Design psychology; Influence; spread
