基于地域文化的村落形象推广研究——以福州永泰嵩口古镇为例
摘 要：在建设美丽乡村大背景下，人们越来越关注自己所居住的乡村品牌形象的塑造，而塑造一个良好的村落品牌形象，最重要的就是在于村落文化定位并进行推广，本文通过介绍嵩口地域文化、分析嵩口的形象现状,然后提出相关的策略等来进行阐述。
关键词：地域文化；形象推广；永泰嵩口
中图分类号：TB491 文献标识码：A
文章编码：1672-7053(2018)08-0081-02
Abstract：In the background of building a beautiful country, people are paying more and more attention to the building of the brand image of the country, and the most important thing is to locate and promote the village culture. This article introduces the culture of song Kou region, analyzes the image status of Song mouth, and then puts forward relevant information.Strategy and so on.
Key Words：Regional culture; image promotion; Yong tai song Kou
