基于马斯洛需求层次理论的产品需求递进趋势初探
摘 要：在新技术层出不穷的当下，用户对于产品的需求在快速迭代，产品依照相似的生命周期逐步进化。迭代周期的缩短，使得用户调研等传统研究趋势的方法在实际应用中有了更多的限制。本文基于马斯洛需求层次理论所描述的人们需求变化规律，初步探讨需求与产品迭代趋势之间的关系，尝试构建相对应的产品迭代趋势定性分析和推导的模型工具，为产品新概念的提出、设计及推广提供参考依据。
关键词：马斯洛需求层次理论；产品设计；需求递进；激励理论
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)09-0041-03
Abstract：In new technology emerge in endlessly, the user demand for the product in rapid iteration, products in accordance with the similar life cycle gradually evolution iteration cycle shortened, makes the traditional research trends such as user research methods in practice have more restrictions described in this paper, based on maslow's hierarchy of needs of the people demand change law of preliminary discussion on the relationship between the demand and the trend of product iteration, trying to build the corresponding product iteration trend of model derived from the qualitative analysis and tools, for the proposed design and promotion of new concept product to provide the reference basis.
Key Words：Maslow's hierarchy of needs; Product Design; The demand for progressive; Incentive Theory
