基于服务设计思维的传统手工艺产品创新策略研究
摘 要：本文针对传统手工艺发展遇到的问题进行分析，运用服务设计思维对传统手工艺创新进行策略研究。分析传统手工艺发展瓶颈的原因，寻找创新的可能性，结合服务设计思维特征，提出传统手工艺创新策略。运用服务设计思维对传统手工艺产品创新策略研究，从系统角度、深度角度、先进角度提出创新建议，有助于传统手工艺全面、快速、健康可持续的发展。
关键词：服务设计思维；传统手工艺；产品创新；策略研究
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)09-0050-02
Abstract：This paper analyzes the problems encountered in the development of traditional handicraft, and studies the strategy of traditional handicraft innovation by using service design thinking. This paper analyzes the reasons for the bottleneck of traditional handicraft development, looks for the possibility of innovation, and puts forward the innovation strategy of traditional handicraft combining with the characteristics of service design thinking. Using service design thinking to study the innovation strategy of traditional handicraft products, this paper puts forward some innovative suggestions from the system angle, depth angle and advanced angle, which is conducive to the comprehensive, rapid, healthy and sustainable development of traditional handicraft.
Key Words：Service design thinking; Traditional handicraft; Product innovation; Operational research
